It all started in early 2024 with a mission: to create a fun and unforgettable mascot that could help our nursery teams teach the importance of staying safe. Whether it’s washing hands, climbing stairs, or crossing the road, we wanted a playful yet powerful way to help recognise hazards and build confidence in safety in early years.
So, we turned to the best creative minds we know – our children! We launched a competition, inviting them to dream up the perfect safety ambassador, and after lots of imaginative ideas, one stood out: a chameleon named Safi!
With a Ghanaian-print crest, a flamenco-spot underbelly, and big, watchful eyes, Safi is more than just a toy; this colourful mascot is a symbol of awareness, adaptability, and fun.
Now, Safi has found their place in every nursery, ready to encourage safe habits and remind us all that we need to look out for one another.
Explore our N Safety guide for more information.
